Update:
It takes about 10 minutes to read below.
I build pages that are Google optimized.
Pipe bollards are an untapped niche in most areas with great returns and I’m recommending this niche.
All packages are one-time, no monthly contracts.
Read on to learn how I can help you get more business.
Hit the square at the top right to go to other pages including, “pricing”, and “get started.”
Do you need more business leads and more calls?
Is your business website struggling to get seen on Google?
Would you like to rank on page #1 for a high number of your main keywords?
Would you like to spend significantly less money on your current advertising and marketing campaigns?
Think you only have a few main keywords?
Wrong! There are many keywords that you can rank for. There are keywords you probably didn’t even know existed.
Are you a service or trade contractor?
Do you do any repair work, new installations, or remodeling, or service work?
This works for virtually every contractor niche and service trade. Striping, paving, sealcoating, painting, flooring, tile, block, concrete, plumbing, electrical, floor and carpet cleaning, cabinetry, etc.
I help businesses by setting up a Google friendly WordPress sites. (Must be WordPress hosted).
“I Already Have a Website”
This would be a separate site in addition to your other site. Since it’s optimized in a specific way, it would have to be new with new content.
“What Domain Do I Use?”
You’ll need a new one related to your business.
If your site is www.jonescompany.com, you could get a new domain that is similar such as www.jonescompanyaz.com or www.jonescompanyinc.com.
What This Is:
This would be a niche-specific, keyword-targeted site that is WordPress hosted with a new domain name.
A basic WordPress template website that is Google optimized
A website that covers a wide, local geographic area. For example, Phoenix and the East Valley
A simple site designed to give a quick overview of a product or service that makes it easy for people to contact you
This will work for almost any service or trade contractor.
What This Isn’t:
It’s not a traditional website that just sits in cyberspace collecting dust
It’s not a set it and forget it site; it requires ongoing updating until all the targeted keyword pages are built
It’s not a website that requires expensive SEO link building
It’s not an e-commerce site
It’s not a big, colorful, fancy website. (It’s a Google optimized site)
The Power of This Method:
I realized that this method is much more cost-effective for local SEO than traditional SEO. This is not traditional SEO. Traditional SEO is slow and can be very expensive in building specific links around each page.
With no expensive link building and no monthly cost of paying an SEO consultant. Indexing and ranking on low-competition keywords happen fairly quickly.
Once it’s set up and once each page is built out, you will have monthly leads coming in over and over without expensive monthly fees, or costly gurus or consultants. My fees are set up as a one-time cost per package; no monthly fees.
The Discovery of This Method
While working for a contracting company, I realized that even though the large majority of our work came from commercial contracts, there was other work out there if we could just capture it.
I set up a website for us to add to our marketing. I knew a traditional site that sat stagnant in cyberspace, looked like a huge business card, and had the usual pages like our services, about us, contact us, and gallery, would not work for us.
I built a few pages and we started getting on page one for some keywords. But, not every keyword. I then refined the keywords with a few keyword tools.
This improved our rankings again and then I discovered, through trial and research that if I build the pages in a very specific manner using 12 elements in the correct order, our rankings went higher.
The final discovery was that each page could be slightly altered to target a different geographic location.
However, I see a need for local service contractors to have a more impactful, revenue producing site.
Every search example and page screen shot that you will see farther down this page is from a site that I have built. This is the proof I am sharing with you that this works.
What Do I Do?
I build websites that cover a whole geographic area with one keyword. I have found that this is highly effective.
Take one keyword and optimize it for 10 different cities in one area. So anytime that keyword is searched in any one of those cities, your site has an excellent chance of getting seen.
My location is Phoenix, AZ. That is the largest city and then I build a site with pages for each keyword in all cities around Phoenix that we work in.
For me, it’s Phoenix, Gilbert, Mesa, Chandler, Scottsdale, Queen Creek, Maricopa, Tempe, Apache Junction, and Paradise Valley.
Depending on what package you choose, you could have a site with 10 pages covering 10 cities targeting one keyword.
Or, you could have a site with 50 pages covering 10 cities targeting five keywords.
You essentially want to have a page for every element of work you do that covers 10 cities.
For example:
“Parking Lot Striping” in:
Phoenix, Gilbert, Mesa, Chandler, Scottsdale, Queen Creek, Maricopa, Tempe, Apache Junction, and Paradise Valley.
“Wheel Stop Installation” in:
Phoenix, Gilbert, Mesa, Chandler, Scottsdale, Queen Creek, Maricopa, Tempe, Apache Junction, and Paradise Valley
“Pipe Bollard Installation” in:
Phoenix, Gilbert, Mesa, Chandler, Scottsdale, Queen Creek, Maricopa, Tempe, Apache Junction, and Paradise Valley
Each of the above examples would be 10 different pages. Thirty total pages if you had a page for each of the three above examples.
That’s how you blanket an area and capture as many leads as possible.
The above keywords are examples in my niche.
It would also work for paving, seal coating, plumbing, block, fence building, countertops, metal fabrication, etc.
If someone is searching for it, it can be optimized to be found on Google.
How Much Can Be Made
That depends on many factors.
However, we have made anywhere from $7,000 to $20,000 per month directly from Google searches.
We’re a small company, but if that averages out, it’s anywhere from $84,000 to $240,000 in additional annual revenue.
Larger companies, maybe more.
*This is not a guarantee or projection in any way.
Potential Search Volume
Note: the below numbers are estimated search volume nationally. If there are searches being done, then it is very likely that the same keywords will get searched on the local level. This is one of the methods that I use to research and determine what keywords to use.
Driveway paving 33,100
Sealcoating 14,800
Parking lot striping 6,600
Asphalt Repair 3,400
Pavement marking 2,900
Wheel stops 2,900
Parking stops 720
*The above represents a small sample of possible keywords.
A few times I’ll use the term “Page Manipulation.” This refers only to getting a screen shot without ads or in some cases without map listings. It never means manipulating the search results to look better than they are.
The example site is www.MoyersContracting.com
This the site that I will use to show ranking proof. Google is ever-changing, so looking at the same search may not have this site ranked exactly the same. I encourage you to use the same search terms and see where the above site currently ranks.
See Below for Proof
Do a Google search for any combination of bollard keywords and Phoenix and other cities including Mesa, Scottsdale, Gilbert, Tempe, Chandler, Goodyear, Peoria, Glendale, etc.
Any of these combinations should bring up my proof site (MoyersContracting.com) in the top 3 and often times several results in the top 5.
The above search shows a #1 organic search result for “pipe bollards Phoenix AZ”
The above search shows a #2 and #3 organic search result for “steel bollards Phoenix AZ”
The above search shows a #2 and #3 organic search result for “concrete-filled bollards Phoenix AZ”
The above search shows a #1, #2, and #3 organic search result for “concrete-filled bollards Mesa AZ”
The above screenshot shows a #1 organic ranking.
This does not happen with every page. Sometimes it is top 3, sometimes it’s just on the first page and sometimes it’s not on page one, but can get there in time once Google settles in on where it wants pages to rank.
Again, ranking that high doesn’t happen with every keyword. It depends on the keyword competition, search volume, and a few other factors.
*It’s about building a long-term strategy and creating as many keyword search opportunities as you can so over time you get found through Google many, many more times than you normally would without my strategies.
The rankings are keyword specific and the pages have to be built with a very specific format.
Twelve page factors have to be done perfectly for this method to work effectively.
*I did manipulate the page view so that the ad portion was not showing and you could see the keyword in the search bar.
Notice the below image. The keyword “parking blocks in Mesa AZ” ranks #2.
No page manipulation in this image.
Notice in the below image a few things:
Page screenshot not manipulated
Top 2 positions owned
Google business profile to the right of the page owned
This is page domination
More Proof – Keep Reading Below
Search for “Concrete Parking Stops Tempe Az”:
Top 2 spots in organic search
Listing in Maps 3 pack
Page Domination
Search for “Concrete Wheel Stops in Scottsdale”:
Top 2 spots in organic
Google business listing shown
Page domination
Image search for “steel bollard installation contractor Phoenix”:
2 images for bollards
2 images for striping showing up because of synergy
4 total chances on this search to be found
Get found without exact keyword searches:
The two images below are from the same search page.
The search term was “filled with concrete pipe bollards Phoenix.”
I don’t have a page that has that specific term and it still ranked #2 and #3 in organic search.
Also, notice the images that are circled.
Six images come up in the same search.
That’s two pages and six images with one search.
That is Domination!
Image search for “concrete car stops Maricopa AZ” came up with 6 images on page one. I don’t have a specific page for Maricopa. That is synergy at work.
If you are looking for a more effective, optimized site let me help with getting more clients and more revenue. I can build optimized sites for any location in the country.